Why would anyone in their right mind pass up an opportunity for free advertising? The answer is, you shouldn’t. Never.
That’s why you need to learn the careful art of press release writing and submission.
The press release is the perfect tool for free publicity. Most people know that non-profit and community service organizations are capable of getting free publicity by using this tool. But can it be used for businesses that operate for profit? Sure can.
If written the right way and promoting the proper angle, a press release can get your business in the spotlight for some free publicity. But you’ve got to keep a few things in mind.
First, no media outlet is going to advertise your weekend sale or special one-time low prices on out-of-date widgets. If you are seeking publicity for your business because you want to rake in some quick cash next weekend, don’t waste your time. You won’t get the publicity you’re looking for.
However, if you are the proud sponsor of a community event where members of the public are invited then you could get some free publicity. There are all kinds of creative ways to make this...
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