It isn’t “free”.
It isn’t “you”.
It isn’t anything you might imagine.
So what the heck is the most powerful word in marketing?
Because what I’m about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you’re sitting or
standing, lift your right foot off the ground about two inches and hold it there for a count of three.
Did you do this? If not, I really want you to take a few seconds to do it now, because it will hammer home the importance of what I’m about to tell you.
So go ahead. Lift your foot up about two inches, then hold it for a count of 1-2-3.
The power of a single word to drive people to action
If you went ahead and did my little exercise, you’ve just experienced the profound effect of the most powerful word in marketing.
So now do you know what that word is?
It’s embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is – drum roll please…
Because
Studies have proven that no word...
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