It makes sense to say “there is no free lunch” when we are talking about magazine subscription that costs $15 to $20 a year. However, I am sure you will be shocked when you know how much the so-called discount magazine and cheap magazine has ripped you off after reading this article and I can guarantee that you will never ever pay a magazine in full price again.
Some may argue that it is not uncommon to see the so-called cheap magazine subscription promoting the idea that the majority of the publishers revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers. While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the rate card and not the free subscribers. All magazine publishers set their ad rate based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost the sales and cheat the advertisers. Publishers can be fined heavily if they are found to misreport their readership.
Even though it is impossible to...
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