The New Face Of Advertising – Drawing Customers To Your Site With Interactive Marketing
What is Interactive Marketing?
Were all familiar with the popular pay per click advertisements that many eBiz owners employ a very effective tool for driving traffic to your website. But according to Jackie Peters, Chief Creative Officer, the real question is, once they get [to your site] what is their experience going to be like?
Peters company helps many of its clients launch campaigns designed to pull, not push, customers in through a process known as interactive marketing. By engaging your audience with relevant content they can actually experience, you give them a reason to stay once theyre thereand a reason to come back. Online gaming, message boards, short videos, mobile content, email and SMS are just a few examples of interactive marketing.
Be Relevant to Your Market
You need to know your customer base and design your interactive marketing campaign to fit their needs. If you sell Metamucil to a target audience thats over fifty, online gaming and SMS are probably not your best advertising bets. On the other hand, if your niche market is teens...
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