Anyone who has worked with me over the past 25 years knows that my mantra has always been benefits, benefits, benefits. Benefit headlines benefit copy benefit subheads benefit captions anything to hammer home the customer benefits.
Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.
There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.
1. The Yahoogle effect
Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips for free.
Heres what that means to your marketing:
Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in.
People wont pay for information they can get online for free. You cant succeed selling generic basic plain vanilla information any more.
You cant get away with outrageous claims. Everything you say can be checked out in an instant.
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