Where Do Most of Your Clients Come From?
When I meet people for the first time and they understand that I’m a marketing consultant, I’m frequently asked, “Where do most of your clients come from?” Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Most small business owners are passionate about the services they provide – not the marketing it takes to consistently find more clients. Many service businesses will admit that they’re not really sure what works best or how to get going with marketing.
The result is usually a scatter gun approach. I refer to it as episodic marketing. It is characterized by a series of unfocused and hastily-planned, one-shot episodes (or campaigns). A common example is throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet, or sending out a direct mail piece to try and stir up some interest.
Typically, the motivation for these marketing episodes is a slow down in business. And then when business picks up, you...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
