Including testimonials on your web site and in your marketing material is a great way to establish trust with your potential customers and boost your credibility.
Giving a testimonial to someone else is also a good way of building your business, and getting visitors to your site.
When a potential buyer is considering whether or not to buy from you, testimonials may reassure her. Use testimonials on the back of your business card, in your brochures, web site, letters, e-mail, and so on.
Include the name of the person providing the testimonial, otherwise people might think you just made it up. Also, print the provider’s full name, company name, and city, state/province, country, etc.
Provide links to their web sites and if you can get a picture of them, even better.
Testimonials like the one below will do very little to add credibility or believability to your business …
“Thanks to your help in getting clear on my goals, I am moving forward much quicker than I was before we started working together. – J.S., New Zealand”
Not only is the testimonial void of any significant content, it’s very...
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