Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms.
Not All Web Forms Are Created Equal
Some web forms are extremely basic and only email forms to administrators. Others are integrated into databases and lead management software. Here is some thing to look for when choosing web form software.
Targeted Lead Generation
Web forms allow site owners to gather valuable information, including contact information, referral web site URLs, search engine keywords and visitor comments, and more. The results of these web forms can be posted to a database and emailed to administrators. Respondents to web forms could be buying a product or interested in receiving more information. The leads generated in this manner are highly targeted since the people filling out the request form will have seen your site and know the purpose of your company.
Keyword and Referral Tracking
If you use search engine marketing to promote your web site, tracking keywords...
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