Search engine optimization is an important element of modern marketing, but just what are the search engine optimization rules? Its not quite as easy as just saying heres what to do and what not to do every website will benefit differently from different SEO methods. Perhaps the only real search engine optimization rule is: youve got to do it!
Seriously, though, there are some elements of SEO that are absolutely required for the process. One of these key search engine optimization rules is understanding keywords. Keywords are the words and phrases that users on the Internet use to search for the things they want. Optimizing your website for popular keywords is a surefire way of generating more traffic, which could lead to more ads served or more sales for products youre selling.
Another rule of search engine optimization is to build up links that lead to your web site. By linking your own web pages together, or finding ways to have other web sites link to yours, you can greatly increase traffic to your site. This is because Google and other search engines use links to your site as references in other words, they view links as recommendations to visit a site....
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