Let me tell you about a scrapbook store near my home. It opened about 4 years ago with a BANG! It had a BEAUTIFUL interior very Melissa Francis. They got hold of a mailing list of scrapbookers and sent postcards out to scrappers all over the state. My friend who lives 80 miles from this store got one. So far – so good. But, thats where it ended and they closed when their lease ended 3 years later.
I had predicted its death shortly after its opening. It was beautiful as I said, however, 12 months later, I could pretty much tell you everything that was in the store. What was there in the beginning was pretty much what was there when it closed. And, they had a little of everything that made up a whole lotta nothing. I called it the Scrapbook 7-11. If I needed cardstock or stickers for a card, I went there. But, if I wanted specific themed products for a coordinated page, I headed to the other bigger store that had purchased products deeper into lines and had a bigger selection of coordinated products.
But, I digress. These were just symptoms of a problem. The biggest problem was that they were living in a world that was best summed up by Will Rogers when he...
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