Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site.
Article Content
The content of your articles should be directed to the most basic elements of your product or service. Whenever possible, try to write how to or introduction to articles. Topics like these will garner the biggest interest and be picked up by other sites. Articles that cover finer points of a subject work as well, but you should expect a smaller readership.
Article Tone
Your articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles.
Image you are a Webmaster that needs content for your site. You go to one of the article directories looking for material to add to your site. Are you going to select articles that...