“Watchability.” Both my spell checker and an online dictionary tell me that “watchability” is not a real word. However, I will continue to use it because, in my opinion, the ability to be watchable may be the single most important trait a speaker can have.
This summer, I attended the annual convention of the National Speakers Association. I thought that the kickoff speaker was amazing. However, if you break down his style in purely technical terms, he was awful. He kept moving around the stage, he stepped out of the light and into the audience, he checked his watch while speaking, etc. Despite all that, he had watchability. Something about his delivery and style kept me grossly engaged. Others must have thought so as well – you don’t get to open a national speakers convention if people think you’re no good.
So what is watchability? It is, to be a bit redundant, the characteristic of being watchable. People enjoy watching and listening to you speak. The amazing thing is that if you are watchable, then even if you mess up or if your content or delivery isn’t up to snuff, the audience will enjoy it.
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