When my first book (The Cliffhanger) was published nearly seven years ago, I had high hopes of its success. I mean I am, after all, a PR person so how hard could it be to market fiction? Granted, up till that point I hadn’t taken on a lot of fiction well, to be honest I hadn’t taken any fiction. Fiction is tough and everyone knows it. But now I was going to get my chance, and what better way to start than on my own book? When The Cliffhanger hit the #1 spot on Amazon it was no accident, it was a creative push that got it to #1 and ironically, the pitch that prompted this Amazon soar had nothing to do with the book. Curious? Then read on.
When I was first pushing The Cliffhanger I did all the things a good fiction author is supposed to do. I sent out review copies, created a stunning press release, scheduled book events. All of these things were great, but they didn’t give it the momentum the book really needed to succeed. The book signings were good, but a tad boring, the press was interested, but not enough to feature me more than once. I knew I needed to do something, but let’s face it, when you’re writing romance its tough to find a...
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