There are two different ways of ideas about niches. One takes the target audience into consideration first, which is the product centric model, while the other takes the product into consideration first, the audience centric model.
Actually, both of these ideas are identical but one of them will allow you to have more advantage. So which one is that? The product centric based idea.
The product centric model carries a time-tested rule of marketing: if you want to get into profit quickly, sell what people are already buying! There is plenty of information about things that sells well. Niche marketing is just a job to identify the gaps in the market which havent got dug yet, and build a business around it.
If you realize, books account for a huge portion of online revenue. Nevertheless, how do you grab a slice for yourself without competing against the huge companies like Amazon.com?
The answer is simple, you specialize. No matter how huge Amazon is, sometimes you still wouldnt be able to find books that you want. What types of books are people searching for that they cant find through the mainstream booksellers?
Could you become the authority...