Could spending thousands of dollars, and months of effort to improve your page ranking, lead to your URL being penalized or even black listed from a search engines index?
If you are foolish enough to resort to questionable SEO strategies, or hire an SEO consultant who does; the answer is a resounding yes.
There are no short cuts to improved performance at the search engines, no guaranteed formulas for overnight success. Promises of instant results, or a cast iron top listing should be greeting with a healthy dose of skepticism.
If you choose to forego the task of optimization yourself, there are plenty of reputable consultants online to choose from, but you would be well advised to ask what methods they will employ. If you or your consultants are tempted to consider the use of hidden text and keywords, hidden links, keyword stuffing, link farms or cloaking, you might want to think again.
If an SEO consultant suggests submitting your URL to 10,000 search engines and directories wouldnt you want to know exactly where it will end up? After all, were talking about the credibility and reputation of your Web site.
Trying to artificially boost your...
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