Whether it is due to a dislike of rushing to make tight connecting flights, crowed airports or a simple fear of flying, increasing numbers of travellers simply dont want to get fly long distances by airplane. International terrorism, bird flu, language barriers and the risk of getting ‘Delhi belly’ are also contributing to a boost in the UK domestic tourism industry with the market now estimated to be worth over 59 billion per annum.
Figures show that travellers who prefer making their trips within the UK rather than abroad, tend to journey more frequently but for shorter lengths of time, with the average period of a trip within the UK being just over 3 nights.
One possible explanation for the domestic short break trend is the powerful DINKY (Double Income No Kids Yet) demographic. With a high disposable income but perhaps not a great deal of free time due to heavy work commitments, the DINKY’s holiday of choice is the short break. Heading straight off on holiday after work is particularly appealing to a group who are looking to fit as much into a 2-3 day break as possible. They can also afford more than one holiday a year so dividing up their...
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