People who begin their online business ventures would naturally be unaware of many of the internet business rules, protocols and etiquettes. Yet, as in any law, the internet law does not forgive for ignorance. One of the most important issues that are governed by many controls over the internet is Spamming.
A beginner in online business can very easily fall unintentionally into the spamming trap while conducting internet marketing activity to promote his/her business.
Spamming has many faces and forms depending on the marketing activity performed. We will list the marketing activity, the possible spamming forms within each marketing activity, possible consequences and how to avoid unintentional spamming in each spamming form.
1- E-mail Campaigns: The most common spamming method is conducted through e-mail campaigns. E-mail spamming is when you send an e-mail promoting your product or service to someone who did not request any information from you. In many cases beginners fall into the trap of buying lists of e-mails from questionable sources and when sending the e-mail campaign they would realize that one of the following occurred:
a. Received direct...
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