After the traditional mass tourist destinations in Spain, like the Costa del Sol or the Costa Blanca started to become saturated and the impact of the increasing degradation of their natural setting caused by the spectacular urban and demographic growth of the small towns located along the Mediterranean coastline became clearer, many travellers started to look for alternative destinations.
Soon the rural inland areas of the traditional destinations like Malaga, Almeria or Alicante started to receive an increasing number of inquiries for places to stay, at first from the foreign travellers followed by the local Spanish tourists due to the economical boom of the Spanish economy.
The changes in the tourist industry, the popularity and accessibility of the internet and the proliferation of low cost carriers offering cheap flights from all European countries to many destinations in Spain have changed the habits on the mature European travel market. People do no longer want to be limited by the products offered in tour operator catalogues. They want to decide for themselves and prefer and individual holiday rather than a tour operator package.
Many tourists no...
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