The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever, if not downright ridiculous. Indeed, marketing campaigns are becoming more and more hard sell, annoying customers rather than attracting them.
Despite the good efforts of advertising companies, customers are now inundated with information and saturated with images. Many companies, moreover, are employing tactics that alienate rather than attract customers. This may be due to the fact that hard sell marketing methods tend to make companies appear impersonal, when customers first need to know that they are cared for.
In other words, customers need to know that you care, before they care what you know (or want to sell). A good sales letter might accomplish such a feat. A sales letter is simply a letter showing your companys credibility, the effectiveness of your product or service, and persuasive words for the recipient to buy the product or service. Although this appears to be simple, writing an effective sales letter is easier said than done: it...
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