Have you ever considered how much your body image – your personal packaging, contributes to your business and personal success?
The multi million pound cosmetics industry is acutely aware of the value of packaging. You’ll know this if you’ve ever bought anything from those glamorous ladies whose counters are always just inside the front door of Department Stores.
However, from time to time we’re presented with surveys about the creams we rub on our bodies which take years off our age and make our skin as soft as a baby’s bottie. The surveys tell us “Buy the cheap stuff or the own label one from the supermarket, ’cause they’re all the same.”
But do we? Of course we don’t. Human beings are driven by emotions not logic and never more so when spending their money.
People buy with their eyes, we love packaging. The marketing and merchandising experts have it down to a fine art and know the colours and shapes that we’re most likely to buy. They then design their packaging accordingly and make sure it grabs our attention.
The product in the packaging has to do what it says...
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