Are you fond of lists or not? I think that I am. It hasnt been anything that Ive been explicitly fostering or anything. I can think back about some pretty about solid lists that I made in detention with friends, like 13 Ways to Squash Pete Gomash. To this day its not unlike me to call up a friend and initially bullet a list of important subjects to be discussed and the order that Id prefer they were taken up. I do the same thing with emails. And scribbling down my name on the mailing lists for CalSurf and 7th St. Entry virtually changed my life in 8th grade.
But they were the type of mailing list advertisements that necessitated self initiated action by the consumer. Mailing lists, especially online, and my unwanted participation has multiplied themselves like the rats my sister used to keep in our backyard. When I find it considerate for a company to offer me an opt-out choice in the small print, I know that something has gone awry. But what is it that is at the root of mailing list advertisings current problematic nature?
I think it all started in 1789 with a kindly chap by the name of Adam Smith. I believe Mr. Smiths ideas on human nature and...
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