Microsoft. McDonalds. Starbucks. MacIntosh. All of these names carry with them a specific image. Each has succeeded in their own area of business, and those who work for these companies, carry the company’s reputation on their sleeve. Others judge employees based on the reputation of their employer. Home businesses have the unique opportunity to create a reputation from the ground up. So how do they do that?
Home business owners learn early on to only make the promises they can keep. If they cannot keep the promise, they should not make it. For example, let’s say that a small home business owner contracts to complete a job by a given date. If he suddenly has an influx of business and cannot keep that due date, the day after that due date he immediately sacrifices his reputation. People are smart. They have the potential to become the home business owner’s best and worst advertisers.
Great home business owners also realize the importance of standing behind their products. They follow up with their clients and ask specifically about how the product works. Great home business owners do not avoid confrontation, because they genuinely care about...
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