Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn’t have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.
Within 12 months I went broke.
My business failed because I made some very fundamental mistakes, and made them consistently.
I now work in the web hosting industry. I have had the opportunity to interact with numerous self-employed web designers and have found that the mistakes which I made are extremely common, and usually fatal.
If you are hoping to make a go of your business over the long term, you may want to memorize my top 5 mistakes, and avoid them like the plague.
If, on the other hand, you are determined to run your web design business into the ground, the following list may be used as an expeditious roadmap to failure.
1. Underprice your services
This is the most common mistake web designers make. The temptation is to break into the business by producing a few cheap websites in order to build a portfolio. Don’t do it!
Remember that you will only be spending about 40% of your...
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