Is there ever a wrong time to try to get free publicity for your company, product, or service?
Oh, yeah.
The “wrong” time isn’t just about bad days of the week, like Monday morning, or bad times of the year, like Christmas Eve.
The wrong time I’m referring to is more internal.
Let’s say you’re almost finished with your web site. It will be up next week, and you’re almost ready to start taking orders. Is that the time to send out a press release? After all, everything will be ready by the time the press release hits. And you do want to get your press release out as early as possible so you can capitalize on the free traffic.
Don’t do it. Do not, under any circumstances, send out a press release before you have everything in place and have tested it at least three times.
Just recently I was going to send out a release about one of my sites, but decided to wait until I’d made a minor change to the report signup form.
That “minor” change threw my entire web site into disarray and it took over five hours to get it back up. This was a live web site. I had to put up a...
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