More often than not, the important aspects of launching a search engine optimization campaign have been ignored, resulting to an unsuccessful SEO project. Before getting started on your SEO project, you need to know the basics.
The Business Goal
A journey begins with the first step. However, do not forget that you must know where youre going even before you take that first step. In SEO parlance, this means that you must know why SEO is being initiated and what the results you are trying to achieve through it.
There are many reasons which could lead a site owner to do SEO on his sites. It could be that he wants more subscribers to his service. It may also be that he is selling products and wants to increase his sales volume. Perhaps, the website is being used merely as an advertising medium for offline businesses so the main object is increasing the web traffic itself.
After determining the main goal of SEO, you can proceed much more confidently and be able to initiate steps appropriate to the goal.
The Projects Timeframe
It is obvious that you should know how long you have got to institute changes and see results. Your client is...
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