There are some things you should never do in business if you want to be successfull. If you are already a successful business person you are well learned of this. If you are a new business person then these three tips may be very valuable to you.
The first thing you NEVER want to do is to be miserly with advertising. A guide would be to allow 3 to 5 percent of your Gross Income. Without correct advertising campaigns your business will chance taking a big loss in product, sales and services.
An example of this would be when a small business that puts out Audio Books, is introducing a new product. The business is new and hardly known. They do have a website, and a small classified ad in the local newspaper. Only a small percentage of population is going to be aware of this busines and its product. A better method of advertising would be to advertise in many State or National newspapers. Billboard Advertising,both online and offline in heavy trafficked areas, can also be very profitable. These may cost more, but you will attract larger consumer interest. Without reaching customers, you lose.
Secondly, NEVER fail to learn who is your business...
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