How many buyers must see your ad before you get an offer? How many buyers will respond to your ad if you’re asking $30,000 over market value for your home? What do you do once you receive your first purchase offer? This article will help you be prepared to address each of these questions because you’ll need to when selling a home on your own.
How many buyers must see your ad before you get an offer?
The short answer is: As many as it takes. There is no secret formula to the quantity of advertising that must be done as a for sale by owner (FSBO). The general rule of thumb is “the more, the better”. Most FSBO sellers that end up listing with a real estate agent underestimate what is required in the advertising department. They think posting a sign in the front yard and making some flyers to hang in local grocery stores will be sufficient. Some even think posting an ad in the local newspaper for a weekend will do the trick. While these are all good things and highly recommended, they should not be the only things done.
Around 75% of all buyers begin their home search on the internet now. In case you weren’t paying attention let...
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