1) Effective meetings make money
Effective meetings make a business smart by producing creative strategies, solid plans, and workable solutions. And smart businesses always outperform others. Bad meetings produce nothing, except maybe a decision to call another meeting.
A smart business attracts customers because they know that smart companies provide reliable products and services. Thus, your proposal meetings, sales presentations, and operational effectiveness tell customers what to expect. For example, consider the opposite: how reliable a product would you expect from a company that ran bad meetings?
A profit-driven business must obtain a positive return on every activity that it undertakes. And that includes meetings. Wise leaders design their meetings so that they earn money for the business.
2) Effective meetings save money
Good meetings produce results that people support. And that represents a major operational efficiency because such results cost less to implement. Results (if any) from a bad meeting seldom have everyone’s support. Implementation is then hindered by broken commitments, competing activities, and sabotage. In...
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