When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.
Wouldnt it be nice if every morning you walked into your office and had a referral sitting there waiting for you on your desk?
Unfortunately it doesnt work that way, but here are few suggestions that should help steer some referrals your way.
1. Referral Groups
There are many referral groups out there for you to choose from. The premise of a referral group is first and foremost to receive and give referrals.
It works something like this;
Once a week your referral group meets at a designated spot for breakfast or lunch, and the meeting typically lasts for an hour to an hour and a half.
These groups normally dont allow for any kind of conflict between industries, so you will most likely be the only one representing your industry. For instance there is only one banker, one printer, one loan officer, etc., etc.
In the beginning you spend some time catching up and exchanging business cards. As you are eating, each person is given a minute or two to take the floor and talk about...
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