The “hard” sales techniques, unexplainable price drops, and low-quality resorts are generally disappearing. That means many vacationers now view timesharing as a viable and economical option for future vacations. But they need to know much more to make an intelligent purchase.
With the entrance of companies like Disney, Marriott, and Hilton into the field, the timeshare market is exploding. In the past two years, almost 500,000 households have purchased a total of more than 700,000 week-long units at timeshare resorts. That means there are more than 2 million owners at more than 2,000 resorts worldwide. Contrary to popular belief, a recent study by leisure survey experts Ragatz Associates showed that more than 80% of these owners are happy with their purchase.
“It is clear that timesharing is gaining in popularity, not only here in the U.S., but also across Europe, Mexico, and in South America,” says Tom Franks, president of the American Resort Development Association, the timeshare industry body, based in Washington, D.C.
THE BASICS
In timesharing, consumers typically buy one or more weeks at a specific resort and can return...
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