Although it is a very profitable market, selling insurance can be like any other sales job if you dont know what youre doing. You might be all hyped up in the first few months of selling to your warm markets when youre still persuading your friends and family to take out an insurance policy. But if youre like the next insurance agent, you might find it harder to close sales once youre through with the warm markets and have to move on to the zone of the dreaded cold markets.
But seasoned insurance agents will tell you that there actually ways to navigate the cold markets such that it becomes a less painful, and maybe even enjoyable, experience. The problem with most insurance agents is that they often take on a gather-gather approach to cold calling. Everyone and anyone is a sales lead, without careful thought and consideration of the prospects (a) actual need, and (b) capacity to pay.
In the old days, slammed doors were often the norm rather than the exception for insurance agents. These days, nobody has to put up with that kind of cold treatment. There are certainly new ways of doing old things, and you use technology to your advantage, to boot.
Warming...
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