Tips for staying in constant contact with your clients – Effective opt-in forms
Email marketing is an extremely powerful and effective marketing technique. It is also the most cost effective way in existence today, to contact prospects and customers. If done incorrectly, by sending unsolicited emails, it is called spam and gets you blacklisted and hated by the ones you were trying to reach. If done right, it is called permission-based email marketing and it will build the value of your brand, increase your sales and keep you in constant contact with your targeted audience, whether prospects or existing clients.
When most people think of permission-based email marketing, they automatically associate the concept with the old practice of mass mailing, that is building a list, and emailing a message, or a newsletter to that list. Today, the process is much more elaborate, as you have to push your message across in a way that will not piss people off, that will not get you blacklisted and that will not get you labeled as a spammer.
In this article we will discuss one of the most underrated steps in building a successful email marketing campaign: the...
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