What does buying a fat pig have to do with your business? Stick with me and all will be revealed.
Does your business have a tactical and a strategic way to go to market? Let’s go down to Mr. Hoover’s butcher shop to see how it’s done.
Mr. Hoover has been selling bacon and other pig products for years. That’s pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.
But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.
And, maybe, he also could get customers to pay for a pig on the installment plan.
Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he “rents” to other pig farmers. Yet another income stream. Sweet!
My tactical tool – or bacon – is email newsletters and marketing programs aimed at customer retention and loyalty. Once I’m in the door with email, I can develop a client relationship...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
