The digital revolution has transformed the way we receive information and indulge in entertainment. We no longer have to listen to the radio, watch TV, go to the movies, or pick up books at our local bookstore. Instead, we can get virtually of the information and entertainment we need with a few clicks of our mouse.
Digital videos, e-books, and audio products are appealing for two primary reasons: they’re affordable and they’re instantly downloadable. Because there is no manufacturing process per se, you don’t have to pay for tangible goods or packaging. Plus, those providing informational products and digital entertainment don’t have the high overhead costs of a brick-and-mortar retail outlet, such as leasing a storefront and paying salaries of sales associates. As a result, digital downloads are a fraction of the price of the similar items you’d buy at a store.
Similarly, digital information and entertainment offers the ultimate convenience. Because digital products are instantly downloadable, you can easily find what you want, pay for it, and download it in a matter of minutes. You never have to traipse to the store, face online...
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