With over 12,000 affiliates to manage in 5 separate merchants programs, I review countless affiliate applications and their corresponding websites.
It isnt a pretty picture. And thats part of the problem.
So I thought it appropriate to share the 10 most common mistakes I see affiliates make over and over each and every day.
1. The affiliates website is poorly designed. A lot of times its just plain ugly. Ugly I can stand if it has a purpose. I started my Internet career doing web design and programming. I understand good website design, both for function and look. The affiliate site has to have at least one or the other to be effective, having both is the best. Without one or both of these factors, what are the chances for a visitor to be referred to my merchants site?
2. The affiliate site has no affinity to the merchant site. If you have a website without anything in common with the merchant, how do you expect to sell the merchants products to your visitor? If your site is all about computer equipment, why are you signing up for my wigs site? Why are you wasting both of our times?
3. The affiliate site has no voice or character. How will a...
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