As network marketers, we often have important information to impart and our role in doing so is a major one. Many, many times I have had the pleasure of having people approach me to say how hearing me speak literally changed their lives due to the powerful message and the persuasiveness of the delivery. Most people in MLM are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well received. Here are my top tips:
1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present the products or the business, whether its to just one person or to many, do a little research to ensure youre presenting at the appropriate level. If your presentation is too lightweight, youll bore them; too in depth, youll confuse them. Either way, they will switch off and your vital words will fall on deaf ears.
2. WIIFM: Yes, that old chestnut, but its worth repeating as its so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus...
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