1. Failing to understand how to make a marketing piece viral
Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.
2. Failing to make it interesting enough to pass along
Whether or not there are external incentives to encourage the viral spread, if you failed to make the article or e-book interesting enough with high quality content that is useful or entertaining, you couldnt pay them enough to pass it along. If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.
3. Failing to provide incentives to encourage people to pass your message along
While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive. Provide an incentive that you dont have to pay up front. Instead...
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