You have heard or maybe experienced the Adwords horror stories. Mistakes can be quite costly with Google Adwords let’s take a look at the most common adwords mistakes newbies make and how they can be avoided.
1)Poor landing page
2)Turning on the Content Network
3)Daily budget too high
4)Grouping Keywords
5)bidding too low
Poor Landing Page
A decent landing page is a key factor in sales conversions. There are many different styles of pages, and going into great detail what makes a good landing page would be a full article itself but basically, organized layout, proper use of graphics, getting your message across clearly & no frames are the main components to a quality landing page. When using Adwords Google really takes the content of your site as a main factor. Whatever keywords you are advertising, you should try to have on your page. Not only will the searcher identify this as relevant information, and Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they can shave the cost of the clicks down from what you have bid. Google rewards relevancy and Adwords is no...
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