Good search engine optimizers (SEOs) understand the importance of building a network of incoming links to their page in order to improve ranking results in the major search engines, but in their scuffle to push their web pages to the top, some of them are forgetting the old adage work smarter, not harder and they end up wasting countless hours getting links that do little – if anything at all to help.
Here are five shortcuts that will help anyone engaged in a link building campaign to get better results, faster.
1) Remember The Link Building Exponential
Google has many ways of telling when a webmaster is creating an artificial network of links to a page, but savvy SEOs will avoid trouble by considering the link building exponential. This is a measurement based on the premise that incoming links to a page should increase more or less at the same rate as the popularity of the page. In other words, adding too many links too fast to a page that does not seem to merit them blow-up in your face. Avoid this setback by taking your time and get quality links.
2) Get Links From Pages That Are Closely Related To Your Own
My experience has...