You may have noticed that the truck market has become very hot lately. It seems that you dont have to have construction type jobs to own a truck these days. In the past foreign trucks struggled with quality issues. Now a days all manufacturers have stepped up in quality and have produced their own profitable truck market segment.
The Toyota Tundra was previously known as a light-weight duty truck, but since 2007, the Tundra has upped the heavy-duty competitive bar. Toyota has also started an aggressive branding of their tundra line to compete more aggressively with American car manufacturers. By keeping the brand in front of the customer you slowly begin to program potential buyers into the fact that there is a better truck out there, and you dont always have to buy American to get the best product. There newest commercials show the trucks being used by hard working laboring men in various jobs. This promotes some pride in the job and shows that it is ok to have a foreign truck doing an American job. This not only helps the bottom line for sales but also spurs on the transition from the industrial age to that of a global economy.
If youre looking to buy a truck...
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