Tracking Market Trends: How To Source Products Ahead Of The Curve
Product sourcing is an ongoing process, not a one-time event. Too many e-tailers find a product and supplier, and think theyre done. But every product trend has a life-cycle what your customers want today is not what theyre going to want in six months. You need to watch carefully where trends in your niche market are going, or youll soon find yourself sourcing products that are yesterdays news.
See the Big Picture
There are two kinds of trending, and both are important to your retail business:
First is trend tracking this simply means looking at whats popular in your market right now. This kind of trending is where hot lists and top ten lists come from it follows what consumers are currently buying.
The second kind of tracking is trend forecasting, or watching to see where todays trends are headed, and what will be selling in six months or a year.
You need both kinds of trending to get the whole picture because your trend tracking is literally the pathway or stepping stone to your trend forecasting. Trends dont occur in a vacuum, or spring out of nowhere theyre most...