Have you ever seen those television commercials that are essentially mini-movies? They cant play the entire production so they cut it off at a cliffhanger and display a computer graphic with a web site name and an encouragement to come by and see what happens next. The curious will visit.
Childrens toys and cereals will also include website information in their television ads encouraging kids to drop by and discover a whole world of fun waiting for them.
Even fishing shows will present website information so anglers can get the latest information on lures that will potentially bring in the catch of a lifetime.
You hear and read website addresses in all forms of media.
Have you ever wondered why businesses are so intentional about promoting their website?
The short answer is traffic building? The slightly longer answer is a website can be the best non-intrusive, yet highly interactive way for customers to get the best impression of your business.
There was a time when businesses looked at a website as simply a novel approach to displaying a cyber business card. It may have been attractive, but certainly wasnt something visitors felt...
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