There are many very effective ways to advertise your business online and equally, there are some highly dubious methods too!
While I usually prefer to focus on positive subjects for my articles, the merry-go-round of the traffic exchange “industry” is something I feel I have a duty to warn you of. If you’re new to marketing your business online then you’ve been doing some searches here and there, trying to find ways of “getting out there”.
You’ve discovered that there’s a million and one different websites making fantastic claims and promising the earth! Whilst most traffic exchanges don’t claim to be able to make you a millionaire, they do claim to be able to send you untold numbers of “hot prospects”. This is what I have a problem with – the quality of the traffic is almost always very poor.
No doubt you’ve discovered a few of these traffic exchanges yourself. Why don’t they work?
The giveaway is in the name but first a little history will help you understand the context in which traffic exchanges have come to exist. Back in the primordial days of the internet, at...