Many people don’t understand what soundbites are. They don’t know how to create soundbites that sell. They don’t know that it’s not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won’t bring in the kind of results you’re looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.
You want to develop soundbites that speak to who you are, what you do and how well you do it. Soundbites are the essential messages that will create sales and recognition. They consist of anecdotes, analogies, stories, one-liners, and facts that you can speak in 15-30 seconds. They should be singly focused on what you want your audience to know. To turn media interviews into sales here are 3 things you can do.
1. Incorporate Your Past into Your Present Experience.
Camus says, *We are the sum of our choices.* We want to know how your childhood dreams have influenced the career you’ve chosen. Your past often has predictors to your future interests and life decisions. If you don’t want to go back as far as childhood then go back in...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
