If you stand in front of a store on a slow Sunday afternoon, you will notice the same thing happening over and over again. People will pass by and carefully examine the wares in prominently displayed in the windows. Perhaps they will mumble something about the items on display. They will not even step into the store. These people are not customers. Rather, they are just window shoppers. On this particular Sunday they are looking, but certainly not buying.
It is even easier to “window shop” on the Internet, since you don’t even need to step outside the house. People browse through many different web sites, look at the products and services on display, but do not buy.
However, if all you get are window shoppers, rather not buyers, you need to look into why at least some of your web site visitors are not buying from you. There are many reasons why someone does not become a customer of a store. They might not be interested in buying at this time and are just doing research; they might not be your target customers, or they can’t find what they are looking for on your web site.
Let’s look at several actions ways to improve your web...
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