How do we rate flyers? What is the secret behind retention?
Studies have shown various attributes that contribute to flyer impression and retention. Here they are:
First attribute is for flyers to be catchy. Lets face, people will not be reading your flyers if they are not attracted with its design. Thus, to create a center of attention in the flyer will make an overwhelming difference. A tempting picture or a moving statement can capture your potential customers undivided attention.
Another attribute is good organization. Separate contents by using borders and boxes. That way, it will not be taxing for the readers to read it.
Third attribute is excellent communication. Mediocre flyers are easy to point out. This is because they are not edited or done in a good taste of communication skills. Grammatical errors are blatant and the message is vague. Moreover, communications purpose, which is comprehension, will not be achieved. Lack of strong communication skills is a serious handicap for your flyers.
Be sure to give a persuasive message. Readers read to their hearts content. Since flyers are not technical pieces of readings, try to be more...
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