Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. This action is necessary in order for them to avoid losing their business name for other local industries in mainland China.
Stephen Baker who works at Baker & Rannells as a trademark lawyer, stated that international brand name squatting is very similar to domain name squatting. The attorney added that cases of name squatting in the internet have increased as with the growing fame of the web and online businesses. He noted that businesses that did not immediately register the name of their company as their web address usually found out that another online industry was also sharing the same trademark with them. Surprisingly, some of these brand squatters even successfully obtained a huge amount of cash from individuals or big time companies that sought to maintain and fully own their web domain name.
Baker commented...
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