Adwords is coined from the phrase ‘advertising keyword’. Search engines such as Google, Yahoo, Alta Vista and many others use the accessibility of the Internet to provide companies with a medium by which they can advertise to a specific target market.
Google adwords give companies a cheap yet effective way to advertise the products and services that they offer. One advantage is that, instead of making it a “hit or miss” campaign, this advertising strategy actually targets a specific audience.
Take the following as an example. Jeff, an 11-year-old student in the United States, is surfing the Internet for related articles about a science project so he would go to www.google.com.
Upon typing in the keyword ‘science project’ and pressing Enter, Jeff would see a list of search results on the left side. On the other side. he would see a list of ‘sponsored links’ which are related to the topic that he is researching about.
The sponsored links are actually the adwords which are offered by Google, and if you are an advertiser and you get this service from them, then you would have to pay Google based on the...
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