SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the search engines if you want to get visitors. Anyone who is searching for something online isnt going to waste a lot of time by going through several pages of results before they give up and try a different search. That second search may not even locate your web site, and your potential visitor becomes a lost visitor.
So, search engine optimization is used to boost page rankings with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear within content on pages on the site. They also look for lots of links.
The desire to have a high ranking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And lets face it, the whole point of having a web site is to get visitors! If you arent getting visitors, you arent improving business and you arent getting customers. And your web site is totally worthless if no one is looking at it. Search engine optimization...
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