Need advice? Need help in conquering a particular challenge? Hire a consultant! Professional consulting has become one of the fastest-growing segments of our society. What do consultants do? They provide information and advice in exchange for a fee.
They can be found under a variety of names: accountant, psychologist, architect, designer,attorney, consulting engineer. Almost everyone within a society uses their services in one way or another.
What each of these consultants has in common is the need to identify and find clients, and to package their own unique know-how in a fashion that will appeal to others and be useful and meaningful. They find that marketing themselves is quite different than marketing a product that people can put their hands on. People still like to visually see what they are putting their money out for.
Many consultants know they could provide their service ever so easily from a private office in their home. They dont need large areas to warehouse inventory, or to staff many employees. However, their clients need to see and feel an atmosphere that will justify spending money on. Hence consultants often can be found in luxury office...
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